Second Cut

Final Ancillary Products

Here below are my final Ancillary Products which I have changed and manipulated by the feedback from my fellow classmates which I felt was really good feedback and allowed me to make my end products look better than they previously did. I will also be describing what I did and didn't change and why.

Final Digipak

Front Cover

I changed the oval which presents the artist name and album to look exactly like their logo that they use on their clothing merchandise and other things including tickets etc. I feel that this looks a lot better both quality and colour scheme than the previous front cover. Some may argue that pink doesn't fit the genre but pink is indeed one of their common colours for clothing and in their logo etc.

Back of Front Inside

I decided to take one of my classmates requests into consideration, by add 4 more photos of the band into this part of the Digipak instead of one, to make it Digipak look a lot better. These photos have titles below them describing where these photos were taken. They are some of the performances they have done around the globe.

Spine
I did indeed add the album title with the artist name within the one spine which was according to my classmate 'The important spine' as it is usually displayed when stacked on a shelf etc. I agree that It looks a lot better without having it stretched onto the smaller spine.

Magazine Advert

Artist Name & Top part of the Magazine

I removed the bar at the top which one of my classmates requested which made my advert look like a 'retro gaming' magazine and made the font of the artist name a lot bigger, so that it would stand out from the album name at the bottom.

Star Ratings

I removed the 4 star rating in a heartbeat after realising that this rating would indeed make someone question my product. Also so that the ratings didn't overlap onto the character at the front of the magazine, leaving me with 3 ratings which I feel is enough.

QR Code

It took some time to figure out how to fit the QR code at the bottom without messing anything up. I had to shrink the social media links slightly and move them to the left. This did give me some extra space to insert another social media link which I did (Instagram). I also had to experiment with the album name and song, moving it so that It wasn't close to the QR Code, the social media links and the face of the character, not covering him too much.

Song Name

I tried to make the outline a slightly better and asked my classmates for a second opinion. All of them apart from the person who made this claim disagreed with their point that my song title wasn't clear and said it looked fine. Later on I asked the person if they thought the same way as they did before and they said that their comment was indeed harsh and said it looked fine. Therefore I didn't change much of the song title other than changing the opacity slightly of the stroke of the song title.

Initial Idea Magazine Advert and Feedback

This is my first product which I have created. I went around and asked some of my classmates about what they think about my Magazine Advert. Here are the following questions I asked them:

1. What Strengths and Weaknesses can you identify in my Magazine Advert?
2. Are the names of the Artist, Album name and song clear?
3. Looking at the advert, what genre do you think it is presenting? What makes you think this?
4. Does the advert contain all the important information required, if not what could be added to make it better?
5. Is there anything that you would change and why?
6. What do you think the target audience is for the product, what makes you think this and why?
7. What do you think Overall? Any constructive feedback is appreciated.

1) Many of my classmates complimented me on using the Rule of Thirds into effect to make my Magazine look eye pleasing. They also said that I had put great detail into my advert and that I had used good amounts of space, so that there were no blank areas. Only one person had listed 2 weaknesses. They said that the title of the hit single wasn't clear where as people said that one of my main strengths was the title as It's very eye catching. They also mentioned that I had a 4 star review in my magazine which could potentially put off a buyer which slightly overlapped onto the character.

2) Everyone agreed that my album name and artist title was clear but one person didn't agree that my song title was clear.

3) Most people said my genre was Rock, some said alternative rock and one person said rap. They all said it was because of what the character was wearing in the background and the name of the album 'Rebel' which can link to a present rebellious teenager.

4) Everyone agreed that I had put all the information needed on my Magazine.

5) I had a many suggestions on what to change and why:

• Move the QR code to the bottom and make the links slightly smaller so that it fits; They felt that it was covering the characters face slightly and didn't look right at the top right of the cover.
• Remove the 4 star rating; It could potentially put off the consumer and someone buying my product.
• Remove the bar at the top of the cover presenting the release date and artist; The person who mentioned this said that If I didn't remove it, my advert would look like a Retro Gaming magazine, that and it also covers part of the character.
• Try to make the artist name bigger; The album name REBEL is a bigger font size than the artists name which makes it the first thing you see. 

6) Everyone says that my target is audience is teenagers and people between 15-24 due to my colour scheme, detailed title and the character wearing relatable clothing such as a hoodie which a teenager commonly wears.

7) Everyone said No, adding more onto the Magazine Advert would be too much. Everyone said that they really liked the end result of my magazine which was pleasing to hear.

Initial Idea Digip-pak and Feedback

This is my first product which I have created. I went around and asked some of my classmates about what they think about my Digipak. Here are the following questions I asked them:

1. What Strengths and Weaknesses can you find?
2. Is the artist name and album clear, if not do you have any recommendations?
3. Does the Digipak contain all the important information? If not, what else could I add?
4. Are there any things that you would personally change?
5. What do you think the target audience is for the product? What makes you think this and why?
6. What do you think overall, any constructive feedback is appreciated.

1) Many people like how the person at the front of the cover like how he is looking directly at them. They also like how I have links in my album and how some of my photos 'connect' with each other in different parts of the Digipak. No one mentioned any weaknesses about my Album but they did mention some things that they would change.

2) Everyone agreed that my artist and album name was clear.

3) Everyone agreed that my I had all the important information on my Digipak

4) A few people have problems with BACK OF FRONT INSIDE cover which is a photo of the band, one person suggested that maybe I could add more photos in the area instead of one, or change it to something else as the one photo on its own looks slightly bland. I also got some clashes too. One person said that they didn't think it was appropriate for me to have social links to take up an entire part of the album where as others said that It was a good thing and they described it as one of the many strengths that my album had.

5) All of them said the same pattern my target audience, saying that I was targeting young males, teenagers and people aged between 16-24 due to my album name REBEL and the character in the front cover wearing relatable clothing such as a hoodie and a cap.

6) Only a couple of people mentioned some things that needed changing. They said that they didn't like the colour of the circle presenting the artist and album name and told me that If I were to change it to their logo which is presented on the back, It would look a lot better. Another said that the small part of the spine which has REBEL 2016 written there wouldn't really be seen and it would also be hard to see. To make it better, they said that the album name would look better on the thicker spine where the artist name is displayed, that and when people tend to put their CD covers away, they will tend to see that part of the spine.

Draft Ancillary Products

Magazine Advert

Front Cover of Digipak

Back Cover of Digipak

Inside Cover of Digipak

Inside of the Digipak

Research Existing Examples of Digipaks

Existing examples of 3 digipaks from Deukalos

Research Existing Examples of Magazines

Existing examples of 3 Magazines - Rule of Thirds from Deukalos

Rule of Thirds

First Cut

Editing Update 5: Proof-reading and zoom-n-pan

Editing Update 4: Clip Speed and Time Lapse

Editing Update 3: Tampering with Footage and Transitions

Editing Update 2: Transitions

Editing Update 1: Final Cut Pro

Filming Update 3

Filming Update 2

Filming Update 1

Risk Assessment

Detailed Planning

Detailed Planning A2 from Deukalos

Storyboard

Final Shooting Script

Shooting Script by Liam Gilson on Scribd

Draft Shooting Script Feedback

FEEDBACK ANALYSIS

SHOT 2: 'Have you got a location with your desired sign and a fence'. Yes, I know of a location near me which I walk past everyday at college which is an abandoned railway which was suppose to be re made but then they stopped again, hence why there is a newly made trespassing signs and new wooden fences. The area is located at Station Road, Endon.

SHOT 4: 'This needs to be split into the separate shots so that you can describe what is in each shot'. In my final shooting script, I will need to create more shots and think of different shots that I could use of the area, such as a time-lapse or a slow motion clip of the train yard. This would consist of maybe 2 or 3 more shots.

SHOT 8: 'How are you going to introduce the second actor without it looking like he appeared out of thin air'. That is a good question there. I do not know how I would do it. However, I feel that focusing on one actor instead of having two would be a lot easier to direct but a lot harder to think of shot ideas. I have however already got 2 people in mind who have agreed to film with me. One will be the actor, the main character within this music video and my other friend will be helping me with Camera positions as he is quite small and agile and If we work together, we can get really good camera shots.

SHOT 9: '2 Friends? 2 previous friends or 2 new friends'. I am no longer having two actors, I am instead just going to have one actor. Therefore I will need to make some small changes to some shots as I am now only going to be working with one actor.

SHOT 10: 'Again, it needs to be split up into the separate shots'. Yes I have to agree, this shot is 23 seconds long and definitely needs splitting up into individual shots. I need some more time to think what ideas I can come up with for the new shooting script for 23 seconds. Instead of a 2nd person been there with the main character, it will just be the main character exploring each location he stumbles upon.

SHOT 13: 'There has been a lot of exploring, how are you going to keep it exciting'. Well since the main character is trespassing, maybe I can make him look like he saw someone. He can become nervous and then starts to run furiously as the camera follows him on this intense chase, showing different angles and shots of the chase, such as shot from the ground slanted on the floor, showing the character run off into the distance.

SHOT 14: 'How are they having fun'. I started to loose ideas here and didn't know any shots or ideas that I could put in here in order to make the music video interesting and entertaining to watch. I will keep this in mind when creating my final shooting script and possibly create some better ideas than I previously did for my draft shooting script. Maybe an exit scene where the main character leaves the area? Hopefully I can think of something.

'ORDER'. Funny, I got a little bit unorganised when creating the shooting script at the time and added in one of the shots too early, therefore forcing me to but shot 19 at the end of shot 20, making it look unorganised. This will not happen again once I create my final shooting script.

Draft Shooting Script

Permission Requests

While researching how to contact the licencer of the song, I found out that in one of the labels terms and conditions, they are part of the Universal Music Production Group (UMG), so I went to the UMG's website to enquire about licencing a song which required the email I need to ask for permission

Initial Idea's

Final Song Choice

After days of thinking and planning - the outcome of my potential ideas and my questionnaire results, I have decided to go with a completely different song choice from my other potential ideas. The song is called 'Renegades' by X Ambassadors. The reason why I have chosen a different song is because of the feedback from my fellow classmates. When presenting my Potential Ideas, they said my most developed song choice could be challenging to make due to the slow place and then the huge explosive pace throughout the song. They also said that they couldn't imagine me creating a video about 'Gangsta's Paradise'. I have to agree with them to some extent as I would also find it hard to film things related to the lyrics as such. 

I feel that this new song choice will allow me to create a successful music video. After choosing this video, I have a lot of confidence that this will work. I have some friends which are considering to help me film my project or act, including members of my family. This song fits perfectly to my youth, that you can be outlaws, risk takers, 'Renegades'. I feel that the use of instruments and the pace fits together perfectly. I also feel that this is the right song choice for me. I am enthusiastic and I cannot wait to start creating the music video! 

Questionnaire Findings and Analysis

Media Questionnaire results A2 from Deukalos

Questionnaire Research

Create your own user feedback survey

Feedback from my Potential Ideas

Progress so far

Potential Ideas

Media Potential Ideas a2 from Deukalos

Genre Research: Pop

Swagger Jagger by Cher Lloyd is a pop song which is targeted at a young audience between 14-21 year olds, mainly females. This is because the songs narrative is mainly about becoming popular and looking good in both real life and social media. It is now a thing for a young generation to become popular and 'good looking' on the internet with such lyrics as 'You can't stop YouTubing me'. Even though the Music Video has hardly any narrative at all and targets youngsters as such a young age, The lyrics and and the music video link perfectly with each other.

Not just that but the actors and dancers actually move to the beat, including close-ups of Cher, showing her facial expressions, linking to the lyrics how she people 'can't stop looking' and her and 'staring at her'. A link with the lyrics and the video. In conclusion, the music video does not have a very good narrative unlike the other videos that I have researched, however the music video that the artist has made supports a lot of points from the Goodwin's Theory.

Genre Research: Rap

Lose yourself by Eminem is a rap song which portrays our main character as someone from a ethnic minority trying to start a career by competing in rap battles, in order to give his family a better life. We see run down areas of where he lives and where he competes, which gives the audience sympathy for him as the run down areas would give the audience the idea that the location could contain a lot of crime and underground gangs. The video does not really illustrate the lyrics, however the lyrics match the narrative. An example of this is when he is singing that he has vomit on his sweater and we see him throwing up in a run down cubical. The location is supposed to be set in a urban but a specifically 'rough' area. This is because the character is based of Eminem who grew up in these urban like conditions and made it to what he is today.

There are a lot of establishing shots of the area that he is living in, to emphasise that the location and make the audience think further of what his living conditions are like, making the audience feel sympathy for him and his family in the music video. However, there are not many camera shots or compositions. This is because the handheld camerawork gives the music video 'unprofessional' vibe. This emphasises the poor society that the music video takes place in.

I think that the target audience would be at a young age between 16-25. The reason why I say 16 instead of 18 is because the music video targets American Youngsters who have just left school, to give them an insight of what living in a poor society is like. The music video is suppose to influence the audience, telling them that they only have 'One Shot, do not miss your chance to blow'. There are links between the lyrics and the video, matching some of the points within the Goodwin's Theory. There are also many close-ups of Eminem to show many of his emotions throughout the video, whether them being sad, depressed, angry or enthusiastic. An example of this is when he is looking through the mirror at himself.

Genre Research: Rock

The Pretender by Foo Fighters is a rock song which is very stereotypical, however, the song has different similarities compared to other rock songs because of its huge clear and white area, making it stand out to the audience. The song starts off quite slow paced and gentle as we see the band in the music video preparing to play for 'someone'. The reason why I classify this song in the Rock Genre is because of 2 key instruments that are used in the music and in the music video. An electric guitar and drums. This gives the audience an idea of what the music will sound like when progressing through the music video.

There are many close-ups of the singer within the music video. This is to show that he is not afraid and is rebellious against the 'police', standing behind the black line. This shows his emotions towards the audience that he is playing for (The riot police). The reason why I call them rebellious is because rock music tends to express youthful rebellion. This is also linked to the Riot Police being in the Music Video as a Riot Squad tend to go to places which are rioting, A.K.A dealing with rebellious people.

When there was only one Riot Officer, the music was very loud probably due to there being only one officer, therefore making him look like nothing to worry about. The music then becomes quiet when the Lone Officer is joined by a whole squadron of Riot Officers. The Black line was used to represent the Order side, and the Rebellious side. It could have been used also for the Officers to get into formation as they do in real life situations and prepare, as people who are rebellious tend to be 'dangerous'. It is then that when they charge, the Officers are then tidal waved with a huge wave of red liquid, stopping them in their tracks and the music once again rises, linking to their 'rebellious actions', fighting the system.

I'd say that the audience is somewhere between 18-25 years old, both men and women. People this age tend to do risks as such and many young people are rebellious compared to people of older age. The music video displays a message of rebellion despite the 'law' trying to be authoritative. People this age also tend to go to rallies have younger people tend to have a lot of energy within them where as people who are elder age tend to be 'law abiding'. The Music Video does fit with some aspects of Goodwin's Theory. There are a lot of close-ups to show the emotions of the officers faces and the band singers face, showing their anger and energy, linking with the lyrics. There is also a link between the lyrics and the visuals of the music and the video. An example of this is the Riot Officers. Since they are the law, you must respect the law as an abiding citizen, but in the lyrics, it goes on to say 'What if I say I never surrender?' intimidating the Riot Officers.

Genre Theory

Genre theory from Deukalos

Andrew Goodwins Theory

Initial Impressions

Group Choice

Reflecting on AS Course & Outline of A2 Task