Monday, 4 July 2016
Genre Research: Pop
Swagger Jagger by Cher Lloyd is a pop song which is targeted at a young audience between 14-21 year olds, mainly females. This is because the songs narrative is mainly about becoming popular and looking good in both real life and social media. It is now a thing for a young generation to become popular and 'good looking' on the internet with such lyrics as 'You can't stop YouTubing me'. Even though the Music Video has hardly any narrative at all and targets youngsters as such a young age, The lyrics and and the music video link perfectly with each other.
Not just that but the actors and dancers actually move to the beat, including close-ups of Cher, showing her facial expressions, linking to the lyrics how she people 'can't stop looking' and her and 'staring at her'. A link with the lyrics and the video. In conclusion, the music video does not have a very good narrative unlike the other videos that I have researched, however the music video that the artist has made supports a lot of points from the Goodwin's Theory.
Genre Research: Rap
Lose yourself by Eminem is a rap song which portrays our main character as someone from a ethnic minority trying to start a career by competing in rap battles, in order to give his family a better life. We see run down areas of where he lives and where he competes, which gives the audience sympathy for him as the run down areas would give the audience the idea that the location could contain a lot of crime and underground gangs. The video does not really illustrate the lyrics, however the lyrics match the narrative. An example of this is when he is singing that he has vomit on his sweater and we see him throwing up in a run down cubical. The location is supposed to be set in a urban but a specifically 'rough' area. This is because the character is based of Eminem who grew up in these urban like conditions and made it to what he is today.
There are a lot of establishing shots of the area that he is living in, to emphasise that the location and make the audience think further of what his living conditions are like, making the audience feel sympathy for him and his family in the music video. However, there are not many camera shots or compositions. This is because the handheld camerawork gives the music video 'unprofessional' vibe. This emphasises the poor society that the music video takes place in.
I think that the target audience would be at a young age between 16-25. The reason why I say 16 instead of 18 is because the music video targets American Youngsters who have just left school, to give them an insight of what living in a poor society is like. The music video is suppose to influence the audience, telling them that they only have 'One Shot, do not miss your chance to blow'. There are links between the lyrics and the video, matching some of the points within the Goodwin's Theory. There are also many close-ups of Eminem to show many of his emotions throughout the video, whether them being sad, depressed, angry or enthusiastic. An example of this is when he is looking through the mirror at himself.
Genre Research: Rock
The Pretender by Foo Fighters is a rock song which is very stereotypical, however, the song has different similarities compared to other rock songs because of its huge clear and white area, making it stand out to the audience. The song starts off quite slow paced and gentle as we see the band in the music video preparing to play for 'someone'. The reason why I classify this song in the Rock Genre is because of 2 key instruments that are used in the music and in the music video. An electric guitar and drums. This gives the audience an idea of what the music will sound like when progressing through the music video.
When there was only one Riot Officer, the music was very loud probably due to there being only one officer, therefore making him look like nothing to worry about. The music then becomes quiet when the Lone Officer is joined by a whole squadron of Riot Officers. The Black line was used to represent the Order side, and the Rebellious side. It could have been used also for the Officers to get into formation as they do in real life situations and prepare, as people who are rebellious tend to be 'dangerous'. It is then that when they charge, the Officers are then tidal waved with a huge wave of red liquid, stopping them in their tracks and the music once again rises, linking to their 'rebellious actions', fighting the system.
I'd say that the audience is somewhere between 18-25 years old, both men and women. People this age tend to do risks as such and many young people are rebellious compared to people of older age. The music video displays a message of rebellion despite the 'law' trying to be authoritative. People this age also tend to go to rallies have younger people tend to have a lot of energy within them where as people who are elder age tend to be 'law abiding'. The Music Video does fit with some aspects of Goodwin's Theory. There are a lot of close-ups to show the emotions of the officers faces and the band singers face, showing their anger and energy, linking with the lyrics. There is also a link between the lyrics and the visuals of the music and the video. An example of this is the Riot Officers. Since they are the law, you must respect the law as an abiding citizen, but in the lyrics, it goes on to say 'What if I say I never surrender?' intimidating the Riot Officers.
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